Our biggest fundamental impact on sustainability is enabling designers to only produce the quantity that they think they can sell. Historically, brands had to produce minimum order quantities(MOQs) set by their manufactures. Coolulu’s network approach enables us to match each style with the best-fit manufacture based on quantity, complexity, time of year, etc.

As we grow our client base and the overall scale of our production volume we gain the leverage to require more from our manufacturing partners from a sustainability and social responsibility perspective. In a few years, cradle-to-grave sustainability will be the default for products produced via Coolulu vs. an optional track. Today it’s still more expensive to produce sustainably, so it’s really up to our clients to understand if their customers are willing to pay a premium.

Every year over 100 billion new items of clothing are produced and truck fulls of clothing is burned, or buried in a landfill every second. coolulu, takes the waste material and breaks it down to create new products. We break down your old garment to make a new one.
Coolulu products are made from pure and natural materials, which are softer and not harmful to the environment. Once you have used your product, you can return it to us and we will break it down and recreate a new product from it. The cycle is continuous